Crowdfunding: What It Is And Why You Should Do It Part II



In the last post, the benefits of crowdfunding was discussed. If you are looking to gain capital without giving up ownership in your business, crowdfunding is one of the best ways to do this. This post will give you some helpful tips to launch a successful crowdfunding campaign. Soon, you will be well on your way to having your startup funded by eager fans! You can thank me later.


Tell Your Story


When launching your campaign, don’t just tell your audience about your product. I hate to break it to you, but your product just isn’t interesting enough…on its own. People want to know how you developed your product. Create a narrative. Let them see what you had to go through in order to create your product. Your audience doesn’t want to only hear about your product. They want to know about your journey. If you tell a good enough story, it will inspire people to contribute.


Use your Network


Engage with your friends, family, and acquaintance first. According to Indiegogo, about 25% of your project’s goal should come from friends and family. The initial support you receive will come from people who already know you. Reach out to anyone and everyone you know and let them know what you are doing. Encourage them to share it with their friends and family as well. Leveraging your network is essential to the success of your crowdfunding campaign.


Shoot a Quality Video


If you want a successful crowdfunding campaign, you need a good video. Make sure you plan out your video ahead of time. Don’t just turn on the camera and “wing it.” No really, don’t do it. The more effort you put into your video presentation, the better it will be for your campaign. After all, if you didn’t invest the effort to craft a high-quality video for your product, why should anyone invest in your product?


Promote it on Social Media Before Launching


“Social Media Cloud” by Techndu, on Flickr

Promotion for a successful crowdfunding campaign starts before you launch the campaign. According to Julie Keck in her article “10 Social Media Tips for a Successful Crowdfunding Campaign,”

“You need to at least be on Twitter and/or Facebook to have a decent shot at crowdfunding, and you need to have been using them for a while.”

If you aren’t on social media, you should get started now. Establish your online presence. It will help your campaign.


Crowdfunding can be a great way to raise funds while still retaining control of your company. If you do it right, you will be able to raise the capital you need. You will be an entrepreneurial rock star!


Keep Moving Forward


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