3 Amazingly Effective Social Media Marketing Hacks

social media marketing

Social media marketing isn’t easy, but it’s necessary for your business. Yes, I know it can be a challenge. But it doesn’t have to be.

Carving out an entrenched social media presence is an absolute must when it comes to branding your business and connecting with your customers.  when you do it the right way, you will see how much easier it is to increase your traffic.

 

Here Are the 3 Social Media Marketing Hacks

 

social media marketing

Hack #1:  Establish your Objectives and your Audience

The first step in creating your online presence is to set goals and identify your target audience.  You have to decide what you are you setting out to accomplish with your social media campaign.

Here are some possible objectives:

  • Introducing more readers to your content.
  • Marketing new products.
  • Branding yourself more effectively.
  • Enhancing customer relationships.

Establishing goals is essential to developing an effective social media strategy.

Identifying your target audience is also important. The nuances of your social media strategy will be very much determined by the audience you are attempting to reach.   Organizations such as Pew Research Center publish data that can help you establish who your target audience should be and which social media platforms they use the most.

They can give you a breakdown of each demographic and which social media platforms they use the most.  This will help you figure out which social media resources you should utilize in order to reach your audience.social media marketing

Hack #2:  Choose your Platform(s) and Develop your Strategy

Of course, it doesn’t make any sense to start using social media when you don’t know where you audience hangs out, right?  This is why you need to do the research on your target audience.  It’s far more useful to focus on the platforms your target demographics are using the most.

Each platform has its own distinct features that make them suited to certain audiences.  For example, if your target audience’s average age is between 18 and 29 years old, Twitter may be the best platform to use since most people in this age group are using Twitter.

Developing your social media strategy is dependent upon figuring out what your customers want to read about.  It involves finding out what information they want and need.  Remember, your customer isn’t concerned about you.  They are concerned about themselves.  This means that your strategy must be customer-centric.

Your interactions with the customer should be designed to benefit them, not to tell them about your brand new product.  Your strategy must be focused on giving as much value as possible.  If you can inform and educate your customer in a way that makes their lives easier they will buy into your brand.  Remember, the level of influence you have is directly proportional to the amount of value you bring.

Hack #3:  Execute and Maintain your Social Media Strategy

Now that your goals are set and your strategy is developed, you can launch your social media marketing campaign.  Remember, the more you participate, the more your online presence will grow.

Engagement using social media means having meaningful conversations with your audience rather than talking at them about your product.  It’s a reciprocal exchange that will strengthen your bond with your customer base and position you as an authority and resource.

If you want a successful social media presence, the best way to get started is by sitting down and writing out your to-do list.  Incorporate these hacks into your tasks.

If you are diligent about implementing this strategy, you will be well on your way to becoming a social media powerhouse!

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