Here are 7 Easy SEO Tips for Solopreneurs

Being a solopreneur isn’t easy, is it?

It takes so much to grow a business. You have selling, marketing, networking, billing, and tons of other hats to wear.

One of the biggest challenges solopreneurs face is marketing their businesses effectively. This is especially true when it comes to online marketing. If you’re not familiar with how it works, it can be incredibly frustrating.

Search engine optimization (SEO) is one of the areas that confuses solopreneurs. As you already know, it’s important to make it easy for your prospective clients to discover you online.

Good SEO is what will get your business in front of the most prospects, so it must be done right. As you read through to the end of this post, you will get 7 SEO tips for solopreneurs that will help you improve your search rankings.

When you start putting these tips into action, you will watch your search rankings grow over time. One thing that is important to remember is that SEO isn’t a sprint. It’s a marathon.

Don’t expect instant results. If they happen, you’re lucky. If not, it’s okay. Just keep trucking and you’ll see the reward.

 

SEO Tips for Solopreneurs

 

1. Content First

This is one of the most important SEO tips for solopreneurs. If you’re a small enterprise — and you probably are if you’re running it solo — most of your business is probably going to come through word of mouth, human-to-human organic “marketing.” Because of this, you’re going to need high-quality content on your website. It’s a well-known fact that content marketing and SEO go hand-in-hand.

Here are some points to remember when creating content:

I agree. Creating this type of content also makes it more likely that a prospective customer will find their website. If they happen to search for tips on how to decorate with area rugs, it’s likely that they will find Kermani’s company.

That’s how it works.

High-quality content is important because search engine bots are getting better and better at being able to tell what is readable and what is not. Also, genuinely useful content is more likely to be shared on social media. Social signals will give you a huge boost in search engine optimization. It’s the “social proof” that search engines are looking for.

Another thing to consider when it comes to content is to make sure that your material is fresh and that it’s published consistently. Not only will this entice visitors to come back more often, it will also get search engine spiders to crawl your site more often. The more your site is crawled, the easier it will be to improve your search engine rankings.

 

2. Do Keyword Research

Keyword research isn’t too hard if you use the right tools. Google has a keyword research tool, though you do have to sign up with their Adwords program to access it. However, it is a free tool. And it’s powerful.

The key to performing keyword research is knowing which keywords and phrases to target. You want to be strategic about this. Don’t just target the keyword that has the highest monthly volume.

It’s best to target the keywords that have the lowest level of competition. These are the keywords that will be easier to rank for initially. They’re the “low hanging fruit” of SEO. It’s best to start by ranking higher for low-profile keywords. Then, you can start targeting the higher-volume, higher-competition keywords.

There are also other free and premium tools that will help you hone in on related keywords that your audience may be searching for. By targeting the right keywords, you can rank higher for the words and phrases your audience is searching for. This will earn you much more traffic.

3. Watch the Keyword Density

In the early days of the Internet, when the basics of SEO were first being discovered, it was basically the norm for people to keyword-stuff their web pages, making the text look oddly redundant to human eyes. They would stuff so many keywords into their content, that it didn’t even make sense when you read it.

Don’t do this. It’s a bad idea.

Not only will that not help you rank on sophisticated search engines such as Google, it can actually get you penalized. This type of practice is known as “black hat SEO“ and you want to avoid it at all costs. By all means, make sure to include keywords, but try to go for a natural flow. Keep the keyword density at less than 3 percent, or it will start to look unnatural to the bots and the humans.

 

4. Put Your Keywords In The Right Places

It’s not just important to make sure you’re using the right keywords. You also need to make sure you’re putting these keywords in the right places.

This is part of what’s called “on-page” SEO. Optimizing your content is necessary, but you also need to optimize the architecture of your website.

Here are some tips on where to place your keywords:

• The title of your page.
• At least one header (h2 or h3) on the page.
• In the body of your content.
• The alt description on the images on the page.

Placing your keywords in these places makes it easier for search engines to crawl your site.

5. Make Keywords Part of Your URL

Make sure that relevant keywords are included in the web address of the page that you are optimizing. Google uses the text in your URL to help it determine the topic of your content. That’s why it’s important to make sure that it’s optimized for the right keyword.

Also, having a cleaner URL makes it easier for people to read it. They’ll have a better idea of what the page is about before they read the content. This is one of the most overlooked SEO tips for solopreneurs, so make sure you do this each time you write a blog post or create a webpage.

6. Don’t Neglect Local Searches

Be sure to focus some of your SEO efforts on local search if you are a local business. Target keywords that are particular to your area, and you may be able to rank quite a bit higher than your competitors.

If your business is located in an area where your competitors are not taking advantage of local search, you will have a tremendous advantage over them because your company will rank higher. When your prospective customers use Google, they will see your listing first!

 

7. Take Social Media Seriously

As mentioned, social signals are important in modern SEO, and having your web page go viral on Facebook can do wonders for your ranking. When others are willing to share your content on social media, it shows search engines that your content is helpful. It’s a great way to build trust with search engines.

Creating great content is a must, but it won’t mean anything if nobody reads it. That’s why you need to promote your content in a way that gets people interested.

You also need to make it easy to share your content as well. Make sure you include easy share links for the major social media platforms.

The free traffic that you may be able to snag from Facebook, Twitter, Instagram, and other social media sources is another reason to focus on social media. Consumers like to be able to contact and interact with the companies that they buy from.

Conclusion

SEO isn’t easy. It’s a long-term strategy that might not always produce instant results. That’s one of the hardest parts of SEO. It requires a lot of patience.

There are many different SEO tips for solopreneurs that can help you earn more traffic. This post listed some of the more commonly used tips.

Be sure to be consistent when you’re implementing these tips. SEO is an ongoing process that will require maintenance. If you do this right, your company will reap the benefits for years to come.